“Changing Minds” webinar series featuring world-renowned special education experts recognized as a vital resource for educators
SAN FRANCISCO, June 15, 2015 – PresenceLearning’s “Changing Minds” webinar series was named the winner of the Association of American Publishers’ (AAP) 2015 REVERE Award for Integrated Marketing in the $30,000 and under campaign budget category. AAP judges selected the webinar series as one of the best campaigns within education marketing based on the campaign’s scope of marketing work; the fit of each component within the campaign’s theme and objectives; the overall success of the campaign based on results’ data; and the impact of the campaign on education.
“The ‘Changing Minds’ webinar series was designed to bring the expertise of leading experts and special educators to the hundreds of thousands of individuals who help support students with special needs,” said Clay Whitehead, co-founder and co-CEO of PresenceLearning. “We are thrilled that this thought leadership series could serve so many special education directors and educators and help them stay on the forefront of changes in the field and lead change in their own district. We are truly honored to be recognized by this award.”
The webinar series featured presentations and question and answer portions hosted by highly-respected autism expert Dr. Temple Grandin; internationally recognized consultant, author and researcher in communication disorders, autism and psychology, Dr. Barry Prizant; and, psychotherapy expert Dr. A. Jordan Wright. In each 90-minute webinar, the experts focused on the rising diagnosis of neurodevelopmental, behavioral and psychological disorders and provided best practices and expert opinions on how school districts can address this growing student population. The webinars spawned a wide array of content pieces—blog posts, eBooks and whitepapers summarizing the webinars’ key points—that were offered using a comprehensive marketing approach, which included promotion via press releases, monthly newsletters, partner communications, social media, email campaigns and highly targeted postcard p-5 bg-lightest mb-3 mailings.
To view recordings of the “Changing Minds” webinars, visit /resources/sped-ahead-special-education-resources-webinars/changing-minds/. For eBooks and white papers and related to this series, see /resources/library/.
In addition to the REVERE Award for Integrated Marketing, PresenceLearning was also recently named a winner of The ComputED Gazette’s 2015 Best Educational Software (BESSIE) Awards in the Multi-Level: Special Education Website category. This awards program recognizes innovative and content-rich programs and websites that provide parents and teachers with the technology to foster educational excellence.
To learn more about PresenceLearning, visit www.presencelearning.com.
PresenceLearning (www.presencelearning.com) is the leading telehealth network of providers of clinical services and assessments to educational organizations. The PresenceLearning care network has provided over one million sessions of live, online speech-language therapy, occupational therapy, behavioral interventions and mental health services, diagnostic services and assessments, and early childhood services for children with special needs.